Salwaar Kameez: What’s New in the Fashion World


‘Indian ethnic wear’ – what’s the first thing that comes to your mind when you think about this phrase? Sari?



Well, the Salwaar Kameez is fast replacing the popularity of the sari in the country. And rightfully so! It’s comfortable, easy to wear, and most importantly, makes you look gorgeous without much effort. Because of its simplicity and elegance, the outfit has won the hearts of many.


It gives a shoulder-to-ankle coverage and is the perfect apparel for showing off hourglass silhouettes or hiding curves. Who needs an evening gown when there’s such an exquisite, stunning outfit in one’s wardrobe. And, isn’t it a great solution to beating the summer heat?



However, over the years, fashion has undergone a sea change. The outfit, too, has seen revamp and modernization hugely. There’s now a huge variety of materials, cuts, designs and lengths. The style has been enhanced and made classier, trendier and more alluring in looks. ‘Custom-made’ is the new craze and ‘designer’ is the new word.


With the advent of boutiques, people prefer to buy Salwaar Kameez online in India rather than throng at brick-and-mortar shops. So, what do these personalized e-shops have, which is missing in the run-of-the-mill? What’s hot in the market?


Trend #1: New cuts:


The suits come in a variety of cuts and styles, these days, of which, the ‘Anarkali’ is the most trending. Celebrity or commoner, red carpet or the streets, the style is popular with all. It suits any girl in any occasion and is hugely sought-after during weddings.


Another style, which has stayed for a long time, is the standard knee-length-churidaar suit, also known as the Bohemian style. It fits perfectly for any casual or formal occasion, and is a must-have for every girl’s wardrobe. The style incredibly aggrandizes the figure of a lady and is comfortable out-and-out.


For over many decades, the Patiala style has also been equally welcomed with all heart. It’s a quick way of looking slimmer and offer great comfort, too. The look of it is decent and very impressive. Patiala is the chirpy girl’s first choice.


Trend #2: Bright colours and patterns:


White, beige and biscuits are out. It’s the trend of fresh, bright colours. Ladies of modern India, prefer wearing more of parrot greens, fiery reds, baby purples, brilliant pinks, intense yellows and cool blues. Of course, black is a timeless shade. These tones are highly in vogue, their shades varying with seasons and climates. While summers call for lighter colours, the winters witness more of darker shades.


Another thing ruling is the ‘print’ of the outfits. Floral prints are in. You see them in your kurta, pants or even dupattas. It’s the brightest pattern you can ever wish for, and complements the trend of colours to the core. Embroidered patterns follow next, the intricate designs making them the apt solution for any formal occasion.


Trend #3: Cosy materials:


The simplest option is cotton. It lets the skin breathe and keeps it happy. Moreover, when it comes to elegance, nothing can beat cotton. It is the most preferred material during summers as it dries up sweat very easily. Above all, it is easy to maintain and like wine, gets better with time.



This amazing outfit has even caught the foreign fashion world’s attention, too. It is a hot topic of discussion amongst stylists and fashion bloggers worldwide. Celebrities like Kendall Jenner and Emma Watson are resorting to this comfy dressing option over their everyday styles. The trend is booming everywhere, in the country and beyond.


The new styles are calling you. So don’t shy away. There’s so much to explore, and women’s ethnic wear is just beginning to unfold. Go, grab the best.

VinHem Fashion

Being a leading manufacturer and supplier of Indian Ethnic wears, Vinhem Fashion has turned out to be one of the reputed online Indian Ethnic stores that brings before you a plethora of amazing outfit collections. For more details visit: vinhemfashion.com

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